A private holding of companies founded and backed across technology, wagering, wellness, and property - operated with skin in the game.

Founded & backed

8 companies
Founded2023Technology

Betmatic

Betting execution, data, and pricing technology.

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Betmatic

Execution infrastructure, pricing and betting automation platform, purpose-built for  bettors and trading desks to scale high-volume wagering. Now expanding into pricing and data. Simultaneous placement across accounts, real-time API integration and tip-feed ingestion. $350M throughput and $18M+ in client profits during racing-only phase. Now growing into new markets.

Building2026Property

SAIL - Wellness Residence

Beachside luxury residences, Glenelg North

SAIL - Wellness Residence

Sail is luxury living in Glenelg overlooking both the marina and beach. Designed around modern living and premium materiality this project looks to break new records in the suburb for apartments. Beyond the iconic views, the residences will include sauna and contrast therapy options, filtered water throughout, and light-filled architecture that turns a coastal address into a health asset.

Founded2019Wagering

Bet With Joel

Private wagering syndicate and trading desk

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Bet With Joel

Launched in 2019 as a premium sports-betting advisory. After 16,303 tips and a verified 13× return for more than 5,000 clients, public access was permanently closed in 2024 to protect our edge. Today it operates as an in-house trading desk.

Co-Founded2019Health

Botanic Ave

Online naturopathy clinic

Botanic Ave

Botanic Ave brings evidence backed natural health care online. Practitioner-led consultations, personalised protocols, and dispensary fulfilment without the waiting room. Built for people who want root-cause healthcare with the 'from anywhere' convenience and the rigour of deep clinical practice.

Backing2026Wellness

Norge

Scandinavian contrast therapy at home

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Norge

A fast growing Australian D2C wellness brand bringing hybrid saunas and contrast therapy into modern homes. Premium, plug and play units targeting a $10B+ at-home wellness market. 

Backing2011Technology & Art

Sedition

Limited-edition digital art streaming platform

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Sedition

A leading platform for collecting, displaying and trading limited-edition digital art by acclaimed contemporary artists - the Warhol Estate, Damien Hirst, Tracey Emin, Jenny Holzer and hundreds more. 150,000+ editions sold across 100+ countries, now executing on becoming the Spotify of art.

Backing2021Art

Muse Frame

Fine digital art frame

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Muse Frame

A dedicated smart frame bridging digital and physical — 4K anti-glare display, provenance-first software, and wallet-connected collections across multiple chains, with a library of 5,000+ works by over 1,000 artists.

Co-Founded2022Property

Featherstone

Boutique workspace, Adelaide CBD

Featherstone

Reimagined 1920s heritage at 15 Featherstone Place, originally designed by Woods & Bagot and now a premium boutique workspace for high-performing founders and teams. Co-invested in by a group of Adelaide entrepreneurs and home to fast-growing companies across tech, wealth, finance, modular construction, wagering, design and venture capital.